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Advertising Costs vs. Results — Where Most Businesses Go Wrong

Many business owners who run ads on social media platforms often realize that the money they spend on advertising exceeds the revenue generated from those ads. Instead of bringing profit, their ads slowly drain their budget — sometimes without them even realizing it.

The most common mistake? They blame the product or the market, when in reality, the biggest factor affecting the balance between ad cost and revenue is the strategy — not the product or service itself.

Without a clear method, structured funnel, or accurate targeting, even great products will underperform. And unfortunately, this leads many entrepreneurs to believe “ads don’t work,” when what truly doesn’t work is the way the ad is set up and delivered.

Whether you're currently running ads or plan to start, this session will give you the clarity and tools to make smart decisions and avoid the expensive mistakes most businesses make.

Note: The seminar will be conducted in Greek.